Optimizing Profit Through Negotiation Techniques

In the fast-paced world of grain trading, your negotiation skills can make or break a deal. Whether you're a grain trader, broker, farmer, negotiator or any other agribusiness professional optimizing profit through effective negotiation techniques is a crucial skill. When was the last time you lost a deal? Was it you or the universe? To find the answers, join us on 10th of April, 2025, from 9:00 to 12:00, for a crash course in agribusiness B2B negotiations to learn essential strategies to improve your negotiation game!

Where there are not enough grains on the market to be traded, the personal competitiveness of the businessmen is making a difference. Not necessarily the hard skills, which everyone has more or less acquired in this highly selective line of business, but the soft skills – more precisely how the seller or the buyer negotiate deals: a stronger orientation for customer service is obviously needed. It is a back-to-school/back-to-basics call for a human-oriented approach in a fundamentally relationship based sector. Agxecutive will deliver a crash course in B2B agribusiness negotiations only for the participants of EuroGrainExchange 2025: an occasion to discover new things, but also get reminded what we have once known, but we do not necessarily apply anymore (properly) for various reasons.

The human factor in grain trading: optimizing profit through negotiation techniques

10 APRIL | 9:00 AM

This seminar presented by leading Balkan Experts of Agxecutive Romania: Florin Constantin and Camelia Lebada, is split into 2 sessions. The first part of the workshop will give participants the tools they need to understand and navigate the complexities of B2B negotiations. The second part will put this understanding to the test with role-playing activities designed to simulate real-world negotiation scenarios. Starting with open objectives and moving towards secret objectives, attendees will learn to think on their feet and negotiate under pressure. Time-bound exercises will add an extra layer of challenge, ensuring a comprehensive learning experience.

Workshop agenda:

• What are the ingredients of a successful trade: how much human factor, how much else?
• Mindset and motivation. Why are they important?
• What is easier, selling or buying?
• Crash course in B2B agro negotiations.
• Interactive group and individual business cases.